My favourite and the most controversial topic of all times, as I observe and experience how consumers justify prioritizing wants over basic needs and so, we will explore these two variables concepts, that I can vouch for, almost, always, get consumers into serious financial trouble.

“Bare necessities of life, the simple bare necessities, forget about your worries and stress. I mean a bare necessities, your Mother’s nature’s recipes that brings the bare necessities of Life” – Phil Harris, Bruce Reitherman.


It refers to basic necessities for our own survival and we cannot live without, such as the air that we breathe, such as food, shelter (housing), simple clothes (not brand names bling, bling) education and proper basic cleanliness & hygiene (as they usually say cleanliness is next to Godliness). Once all these basic needs are met, we are fulfilled no matter what our situation or whatever is going on in our lives.


On the other hand, wants are usually unplanned, driven by selfishness, instant impulses, instant gratification, greediness; competition, comparison with others and being less concerned or being defiant or being out of touch with your current situation; so in essence, living other people’s dreams on their own terms (as they dictate to you what you MUST have or not have, even if your current situation does not allow) and again looking at it from a different angle, wants have to do with “future desires” that cannot be met just YET, but can be reached (achieved) later with proper planning and working earnestly towards reaching those financial goals; it is the accumulation of “stuff” or things that we really do not need that results in financial trouble that can be avoided.

The main reason (there could be many reasons) why we confuse the two concepts, is that we lack self-control, proper planning, patience, flawed decision-making process & review. We live in an instant microwaveable life where everything MUST happen right NOW on our own timetable – instant gratification;

If it does not happen NOW, we lose our marbles and our minds, and we force it to happen by ALL MEANS POSSIBLE.  In the process, we do not care who gets hurt on the way, while we get whatever we want at all cost, as long as we get it, that is all that matters. Usually, those things or “stuff” cause so much distress, misery, pain & in the end,  we are neither happy nor enjoy the purchase and we regret the decision of having undertaken the flawed path to start with. We go through the process again and again and never learn the lesson.

Self Control

It is a choice, not a feeling, let us use an example to illustrate this, you know that when we eat too much of our favourite food or drink of any kind; it leads to discomfort (tummy ache or headaches or sleeplessness or restlessness) because we have over-indulged (have taken in excess of what our bodies could handle). No, we still continue to binge because we want to impress, or defy,  or ignore, or not care of the consequences and in amazement we wonder, what had really happened and want to blame everyone else around and not point at Self, but not asking the right questions either, such as what got “me” here, or how did “I” end up here, or why am I here (review) is the most ignorant behaviour that ever existed when you deny the truth.

We avoid the answer like plague because we do not want to hear the appropriate answer that will help solve the problem; still, we continue down the same downward spiral path of defiance, ignorance, as if nothing wrong has happened, as it is obvious that there has not been any thinking or thought applied before taking on the decision.

Once the indulgence has started and the cycle continues we reach a point of no return, disappointment, blame game, rage, anger, stress, depression and even suicidal thoughts come into play.

We take on the helpless victim mentality posture and do not take any early action instead we wish, hope & pray that the problem will go away and unfortunately it never does, instead it gets worse and deeper, nothing will change until we face and deal with it, openly & honestly.

This has all to do with our behaviour, ego & attitude (respect, value and how we treat ourselves, as money is an extension of self) that we work so hard for, but can hardly keep & manage any of it. Remember money has vibrational energy, if you grumble, complain about the lack of it – it disappears from your hands; but when you develop different thinking, belief and behaviour towards money, the outcome is short of amazing.

The money was asked an interesting question, “how can I make sure I have you around me forever and money answered, “If you take care of me Today, I will definitely take care of you Tomorrow”.

If you want to effect a different result. It starts with CHOICES you make, and not feeling (emotions), here we talk about the reality of the situation at hand and not what you hope to see, or imagine. Let me make an example to clarify the point if you earn R5000,00 ($321) per month; you cannot compete or compare yourself with an esteemed acquaintance who earns R50,000.00 ($3210) per month, because both your paths, i.e. age, education, position levels, needs, wants, lifestyle (achievements) are not the same and they will NEVER be the same (just like the fingers of your hand are not equal).

So in essence, we are saying Hold OFF for a moment and apply your mind and run your own RACE (stick to your path). Frankly, I do not know how this esteemed friend earned that R50 000,00 ($3210) and what activities & decisions he conducted and undertaken to earn that kind of money and definitely sure he will not reveal his secret weapon.

Just like the fastest man, Hussein Bolt, when he runs his race on a track & field; he never looks on his Left nor his Right nor behind him; Like his name, he bolts just like a horse, focussed FORWARD, truth be told, he is not competing or comparing himself with his fellow athletes; he is competing with himself (his personal best time).

So, if you can start to use the teaching in this example, you will see the changes in your lives. The best part is that there is always help (coach, mentor, guide) out there – ready and willing to assist; however, the challenge is PRIDE that has taken over and holding us back, like a slow poison, killing and destroying the fibre of our families from moving forward to reach our financial & life goals.

The worst and sometimes uncomfortable and bitter pill to swallow, is to face the man in the mirror, the “demon” head-on, openly, honestly and with the intention to be truthful and not cover up (sugar coat); to find a permanent lasting solution where we must live within our means for NOW, so it becomes a Way of Life (Lifestyle) and live the life that we were meant to live peacefully, joyfully, and enjoying the journey to a selected final destination.

Disclaimer, We are not at all, saying you will never achieve the status of our educated upwardly mobile friend who generates a high income of R50, 000.00. With vigour, focus, armed with a good plan and clear SMART goals & vision for your life, I believe You CAN.

You see, if you look at the word LIFE and you take away the letter “F”, which stands for FREEDOM what are you left with “LIE” and that is exactly what you experience, a lie to yourself, your family and loved one’s because you are running someone else’s programme or race, and not yours and that brings & invites all sorts of unintended consequences, so stick with your path and in time you will reach both your life’s and financial goals. As they say, “Rome was never built in one day”.

Thank you for taking the time to read this blog post and you are more than welcome to share uncomfortable emotions you have experienced with some of the ideas shared here, you can leave a comment below. Thank you once again for gracing us with your presence.